Zurück zur Übersicht Kalenderwoche 26: Montag, 24.06.2019 bis Sonntag, 30.06.2019
Montag | 18.00 Uhr | The Mahatma and the Media: M.K. Gandhi and the Art of Political Communication: Guest Lecture Dr. Chandrika Kaul, University of St. Andrews (Scotland), School of History M.K. Gandhi, the political icon, is arguably the most recognisable Indian export of the modern age. The computer giant Apple recently featured him in its ‘Dare to be Different’ global advertising campaign. Marking the 150th anniversary of his birth in 2019, my lecture will assess the development of Gandhi’s relationship with and use of the media in a variety of domestic and international contexts. Gandhi’s public communication strategies will be analysed to help understand the nature of political influence in the mediated environment of the twentieth century and to reflect on what lessons this might hold for us today. Adresse Karl Jaspers Centre 400.02.12 Voßstraße 2, Geb. 44 69115 Heidelberg Homepage Veranstaltung Veranstalter Heidelberg Centre for Transcultural Studies (HCTS) Homepage Veranstalter Kontakt |