Back to Events of Wednesday 07th July 2021

Tuesday
21
JAN

06:00 PM

The Flexibilization of the Korean TV Industry and the Birth of Trans/national Star in East Asia

Dr. Hyun Gyung Kim, Freie Universität Berlin, Graduate School of East Asian Studies

The term of 韓流 (한류, Korean Wave) refers to cultural content such as film, TV show, and idol which produced in Korea and gained massive popularity outside of boarder. The term of 韓流 star (한류스타, Korean Wave star), which denotes celebrities in TV shows or idols who enjoy popularity outside of the border, has been used in Korea since the 2000s. Considering there is no specific term for celebrities in other countries who are accessible outside of their own countries, it is a valuable research topic. This study starts from this point. It analyzes how the Korean TV industry has been flexibilized since 1987 with the change of global cultural industry. It also focuses on how it transformed the actor from an employee of a specific broadcasting company to a human commodity in East Asia.

Address

Institut für Sinologie

Raum 010.00.06

Voßstraße 2

69115 Heidelberg

Organizer

Zentrum für Ostasienwissenschaften

Homepage Organizer

https://www.zo.uni-heidelberg.de

Contact

Institut für Sinologie

Alle Termine der Veranstaltung 'Vortragsreihe Ostasien Aktuell':

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The Flexibilization of the Korean TV Industry and the Birth of Trans/national Star in East Asia

Dr. Hyun Gyung Kim, Freie Universität Berlin, Graduate School of East Asian Studies

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